On the heels of the highly successful opening of their first smoothie bar on Valencia Street a few months ago, Project Juice recently unveiled their newest shop in The Market on Market, a new food hall located on the ground floor of the Twitter building.
When we meet with potential restaurant clients, particularly those just starting out, there are a lot of initial questions as to the need for an architect. The conversation generally goes a bit like this:
I have always dreamed of owning my own restaurant and I know that’s something you specialize in. Is there any advice you can give me?
We are currently in the middle of building out our new space, into the penthouse at our current address, a la The Jeffersons, we are “movin on up, movin on up….to a deluxe apartment in the sky!” The space is a classic atelier space that offers us the opportunity to place zero ten design’s mark on our own work environment, with the same responsibility to budgets and time constraints that our clients always require us to respect. The side benefit is that it has been a fun way to test drive and fine tune our “zero to ten “process and to see how creatively (read: inexpensively) we can achieve our design goals.