INDULGE was a concept for a modern day confectionery shop, inspired by our collective childhood memories of chocolate and candy.
These conceptual designs were for the newly renovated Terminal 3 at SFO, with its thousands of daily customers. Unfortunately, this location had limited visibility due to its diminutive footprint. To remedy this, we proposed two options , both of which created visually open and inviting spaces that could be seen and accessed from all directions. Both options also employed vibrant colors and shapes as a nod to the candies on sale inside—adding visual intrigue to beckon the traveler toward the store.
These designs were both playful yet modern, and would have provided joy to travelers of all ages, young and old.