We are currently in the middle of building out our new space, into the penthouse at our current address, a la The Jeffersons, we are “movin on up, movin on up….to a deluxe apartment in the sky!” The space is a classic atelier space that offers us the opportunity to place zero ten design’s mark on our own work environment, with the same responsibility to budgets and time constraints that our clients always require us to respect. The side benefit is that it has been a fun way to test drive and fine tune our “zero to ten “process and to see how creatively (read: inexpensively) we can achieve our design goals.
Wanted to give our good friend and client Michael Krouse a shout-out in his latest artistic installation out in NOPA, a humorous but thought-provoking installation,called 1 Big Tree, 1000 Little Trees, where he placed thousands of the classic tree-shaped Royal Pine air fresheners (the larger ones he made himself) into a tree at the corner of Divisadero and Hayes. This clever appropriation of the popular object as a universal symbol of the meeting of “natural artificiality” explores the relationships between humans and their urban environment in a provocative and intoxicating way. The piece is part of the larger “Absolut Open Canvas” project that has consumed the block throughout September 1. Go check it out if you can. Link Here