Start your blenders! Project Juice nearing completion on Valencia Street.
Project Juice, the local juice shop created by Greg and Rachel Malsin, is gearing up for the opening of their new shop at 790 Valencia Street, which will add several delicious smoothie concoctions to their already fantastic lineup of healthy, organic and local cold pressed juices.
Compelled by our participation in the South Park Architects’ Open House (a walking tour of some residential designers’ offices in our neighborhood), we were up and running in our new space at the start of October. The Open House was held in conjunction with The Residential Architect ReInvention Symposium & San Francisco House Tour, and allowed us to meet and chat with many other residential architects from around the country who were visiting the symposium. It was a great evening, where we were able to share a multitude of different ideas about residential design and architecture…not to mention being a great excuse to share some drinks and food, something we never seem to shy away from! And thanks to our neighbors at JAX Vineyards, who helped out with the wine, the festivities went well into the evening. Luckily we had a roof deck to handle the crowds and take advantage pf a perfect SF “summer” night.
We are currently in the middle of building out our new space, into the penthouse at our current address, a la The Jeffersons, we are “movin on up, movin on up….to a deluxe apartment in the sky!” The space is a classic atelier space that offers us the opportunity to place zero ten design’s mark on our own work environment, with the same responsibility to budgets and time constraints that our clients always require us to respect. The side benefit is that it has been a fun way to test drive and fine tune our “zero to ten “process and to see how creatively (read: inexpensively) we can achieve our design goals.
Finally, after over a year of hard efforts from the entire team, the fruits of our design are going to finally start to show at Nico, and the press is starting to take note. Click here.
Wanted to give our good friend and client Michael Krouse a shout-out in his latest artistic installation out in NOPA, a humorous but thought-provoking installation,called 1 Big Tree, 1000 Little Trees, where he placed thousands of the classic tree-shaped Royal Pine air fresheners (the larger ones he made himself) into a tree at the corner of Divisadero and Hayes. This clever appropriation of the popular object as a universal symbol of the meeting of “natural artificiality” explores the relationships between humans and their urban environment in a provocative and intoxicating way. The piece is part of the larger “Absolut Open Canvas” project that has consumed the block throughout September 1. Go check it out if you can. Link Here
